ACAP Development
DIY & Garden Center & Pet Store
Supporting brands on specialized DIY, gardening, and pet store networks: sales force, merchandising, promotion, and sales demonstrations.
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Alongside you, where it matters most.
People at the heart of sales performance.
ORA Group, France's leading family-owned and independent field marketing company.
Top 1% worldwide
of companies most committed to social responsibility and sustainability.
Inclusion & Equity
Responsible relationships
Environmental Impact
+ 40
years of experience
+ 500
active customers
+ 915
full-time equivalent employees
10
pan-European agencies
For over 40 years, we have been helping brands grow their sales through customized Sell-In & Sell-Out solutions.
01.
Sell-In
Building commercial performance with retailers.
Data collection
Sales force
Merchandising
Direct sales
Support Negotiation
Category Management Consulting
02.
Sell-Out
Build brand preference among consumers.
Operational marketing
Sales promotion
Media in Store
Events
Specialty Leasing
03.
Support services
Support the rollout of operational systems.
Recruitment agency
Logistics
Interim
Training Organization
Call Center
Sectors & Circuits
A full range of expertise across multiple channels and sectors.
We activate each channel as a growth driver: tailored strategies, controlled field execution, and a measurable impact on your sales.
Seasonal festive
Cafés – Hotels – Restaurants (CHR)
Foodservice Industry (FSI)
B2B
Large DIY store (GSB)
Pharmacy / Drugstore
Drugstore – Perfume shop – Hygiene products
Impulse buying
Chocolate
Liquids
Organic circuit
Beauty
Specialty Retail Store (SRS)
Large Food Retail Outlet (GSA)
Food Service
Large and Medium-Sized Stores (LSM)
Selective (Perfume & Luxury)
B2C
The ORA Group universe
The strength of a Group, the expertise of our agencies.
ORA Group brings together expert agencies, each specializing in its own market and distribution channels.
Together, they offer brands comprehensive support, from strategic consulting to on-the-ground execution, to develop sustainable commercial performance.
IDTT
Temporary employment agency
A temporary employment agency specializing in the retail sector, it provides merchandising and sales force experts to quickly reinforce teams in the field.
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B Logistics
Logistics
Receiving, storage, preparation, shipping, POS advertising, and products: agile logistics designed to support and streamline operational deployment in the field.
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Askell
Specialized Circuits & Data
Surveys, 5P reports, crowdsourcing, and field data collection, combined with a sales force specializing in specific channels, to drive accurate and informed business decisions.
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RMA
Supermarkets, hypermarkets, and tobacconists
A champion of seasonal operations, offering sales forces, merchandising, and promotions at points of sale or events.
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Top Sales
Field marketing Belgium & Luxembourg
An operational marketing agency that strengthens brand presence in stores. It operates through merchandising, point-of-sale advertising, sales force, and sales promotions.
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Optimark
Supermarkets, Food services & B2B
Operational marketing agency: sales force, merchandising, retail media, and promotions. Tailor-made solutions, solid field execution, and real-time management.
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Optiway
Training organization
Qualiopi certification, tailor-made career paths, Graduate Program, and individual training courses to reveal talent and support performance.
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Pharmanimation
Pharmacies, Drugstores
Expert teams specializing in the pharmacy and drugstore sector to support laboratories and develop their sales in pharmacies.
Learn more about the agencyOur clients
They trust us.
About
Leading independent family group within SORAP.
A family business for nearly 40 years, ORA Group brings together committed women and men in specialized agencies to provide long-term support to brands thanks to data-driven expertise in the field.
- A comprehensive Sell-In & Sell-Out offering
- Top 3 reasons for outsourcing sales
- Shareholder executives, sustainable vision
- Ecovadis platinum certified in 2025
Over 40 years of experience
+500 active customers
Our Awards
Awards & honors, victories that matter.
December 2025
ActionCo Trophy
Outsourced sales force
September 2025
LSA Trophy La Conso is committed
Inclusion & Training
June 2025
LSA Trophy Victory
Outsourced sales force
AI & performance
Digital tools and AI to maximize sales efficiency.
At ORA Group, our proprietary tools and AI integration improve the working environment for our teams and enhance our clients' performance.
Perfect Store
We define standards of excellence by brand and category. Our tools automatically evaluate store performance and guide priority actions to ensure maximum visibility.
Route optimization
Thanks to AI, our teams benefit from smart routes: fewer trips, more useful touchpoints, and enhanced operational efficiency.
Image recognition
Our field surveys are faster and more reliable: the technology instantly identifies facings, prices, out-of-stocks, and merchandising compliance, without re-entry and without error.
The ORA impact
More accurate data, faster decisions, and optimized store execution.
Technology is becoming a real lever for boosting commercial performance... serving the field and brands.
A trusted network
Strategic and committed partnerships
ORA Group relies on a network of recognized partners to strengthen the impact of its interventions and support the development of its clients.
These alliances strengthen our social responsibility, while fostering a richer, fairer, and more sustainable approach for our customers and our teams.
A strategic partnership to leverage the most reliable data on the market.
Thanks to these precise insights, we optimize our recommendations, drive commercial performance, and guide our clients toward informed decisions.
A national commitment formalized through a partnership agreement to help reintegrate young people and those who are distant from the job market.
Let's get in touch
Let’s talk about your projects and ambitions.
Our experts advise you and guide you toward the most suitable solutions, based on your business challenges and distribution channels.
For any questions regarding recruitment or job applications, click here!
302 Rue de la Gare Immeuble l'Ombrière - Building A
13770 Venelles - France
Moments of encounter
Events that spark opportunities.
Beyond our commercial activation missions, ORA Group cultivates the art of creating memorable moments to bring our ecosystem together.
Inspiring after-work events, themed forums, networking breakfasts... we organize tailor-made events that bring together our clients, partners, and key players in our sectors of activity.
These exclusive meetings provide an opportunity to share feedback, analyze market trends, and identify new opportunities for collaboration.
Join us
Your journey has purpose, your talent makes the difference.
With ORA Group, you will work closely with the field, within a family-owned and independent group that places people at the heart of commercial performance.
Commitment & responsibility
A demanding and sustainable CSR approach
Because performance only makes sense if it is sustainable, ORA Group pursues an ambitious, certified, and recognized CSR policy based on real actions and measurable impact in the service of the environment and social progress.
News
ORA Group key highlights.
Awards, events, and key moments: dive into the news stories that shape the history and influence of ORA Group.
Events
Feastables: when the synergy of our ORA agencies leads to an LSA Trophy!
December 8, 2025
Events
The power to take action every day: portrait of a man who is changing the game at ORA Group
October 18, 2025
Events
ORA Group wins the EcoVadis Platinum medal!
September 10, 2025