Successfully launching a new brand in mass retail is always a challenge. Doing so on a national scale, in a highly competitive market, under confidentiality constraints and within extremely tight deadlines, is a real tour de force.
However, this is precisely the challenge taken up by Feastables, thanks to the combined expertise of the RMA and OPTIMARK agencies, which have joined forces on a single project within the ORA Group.
From the outset, a clear ambition guided the entire operation: to ensure flawless, consistent, and immediate execution in the field. In just a few days, more than 1,300 Carrefour stores were visited throughout France. Shelf placement, product promotion, POS installation, and express reframing were carried out with the same level of rigor, regardless of the format of the point of sale.
This performance would not have been possible without the complementary nature of their expertise. On the one hand, RMA, with its expertise in merchandising, sales promotion, and large-scale field management. On the other, OPTIMARK, bringing its expertise in theatricalization, shopper activation, and point-of-sale innovation. Together, the two agencies were able to combine operational efficiency with experiential impact.
On the ground, more than 130 promoters, trained and mobilized in record time, embodied the brand with commitment. Local management, real-time monitoring, and organizational agility made it possible to keep pace while ensuring high-quality execution.
The activation also made a lasting impression thanks to an immersive digital animation and MrBeast's surprise visit to Chambourcy, symbolizing a bold, human, and perfectly orchestrated activation.
This collective achievement was rewarded with the LSA Trophy for Commercial Promotion 2025 – food category. This distinction not only recognizes the success of the Feastables launch, but above all the strength of ORA Group's synergy: by bringing together several areas of internal expertise around a single project, it has transformed a complex challenge into an award-winning success.
At ORA Group, this award illustrates a deep conviction: it is by combining the expertise of our agencies that the strongest results are achieved. The Feastables project is a striking demonstration of this, and a source of pride shared by all our teams.
